Do you have a process in place to handle pet relinquishment or surrenders? Are waiting lists getting too long? Do people call every day demanding you take their pets? Our society looks to us to solve their unwanted pet issues, and it’s a hard job. Here are a couple of simple tips that educate and empower families who are looking to give up their pets.
Animal welfare organizations and facilities often think that lowering adoption prices will generate more adoptions. Contrary to belief, that tactic only leads to devaluing the animals they have.
Instead of lowering adoption prices, learn some media marketing tactics and stories that will help get your organization more footsteps through your door to see your beautiful adoptable animals.
Mike Arms discusses direct mail pieces and direct mail tips for animal welfare organizations at the 2011 BlogPaws D.C. conference, sponsored by Iams and Eukanuba. Learn what direct mail pieces get results and how donor surveys can generate more donations for your organization.
Animal facilities should have staff prepared to not just interview potential adopters, but engage them in conversation as well. What happens when a potential adopter answers a question that isn’t within protocol of your organization? How do you educate potential adopters in that situation?
Feel free to respond with questions in the comments below. Thank you for reading!
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Does the color of a display card affect the public’s perception of that pet? How can you turn negatives into positives? We continue the conversation of better display card tips with this video.
Mike welcomes questions via comments. Thanks for watching!
Boost pet adoptions through better display cards (Part One) from What Would Mike Say? on Vimeo.
Part One of better display cards. Can you boost your adoptions simply by changing you display card? Yes! Mike Arms discusses four easy changes to make that can help your pets find forever families:
1. Name
2. Breed
3. Marketing age
4. Turning negatives into positives
We will discuss more tips to display cards next week.
Generate more feline adoptions by these easy feline display tips from What Would Mike Say? on Vimeo.
Does feline housing affect feline adoptions? How can you generate more adoptions simply by changing a few ways on how your adoptable cats are housed? Did you know you can boost your adoptions rate by 10% simply on marketing kittens in a different way? Watch for these helpful tips!
Customer service tips for non-profit animal welfare organizations from What Would Mike Say? on Vimeo.
Why is it that department store employees get so much customer relations training to sell shirts, shoes, or jackets, and we don’t train our staff in the same way? Aren’t the lives of animals more important?
Mike Arms discusses three, easy to do customer service tips to help your animal welfare organization today.
How to generate revenue for your animal welfare organization through animal relinquishments from What Would Mike Say? on Vimeo.
Mike Arms gives two proven techniques on generating income for your animal welfare organization through owner relinquished pets. He expressly wants to “educate the public about the care we give our animals. It is a needed service and that service has value.”
We read all comments. If you have a question about animal welfare, or about a business related topic to an animal welfare organization, please let us know.
Adoptions marketing tips for the holidays from What Would Mike Say? on Vimeo.
The holidays are just around the corner and animal welfare professionals need to start preparing now to have a successful adoptions’ season. Mike Arms, President and CEO of Helen Woodward Animal Center, gives tips and advice on how best to market your animals to families looking to get an extra family member for the holidays. Mike also introduces Iams Home 4 the Holidays, a holiday adoption drive that provides free resources to rescue groups and animal welfare organizations to generate more animal adoptions.
Remember: there are families who will bring pets into their homes for the holidays. Do you want to be part of the problem by closing your doors and forcing them to go to backyard breeders or puppy mills? Or do you want to be part of the solution and educate these families on their new family member by adopting from YOU?